In the wake of America’s love-hate relationship with the petrol pump, one fictional character has the intrepid spirit to take the steps of leadership that pandering politicians dare not consider. On Thursday, June 26, Jack, CEO of west coast fast food chain Jack in the Box, staged the restaurant’s first ever Two Free Tacos Day. […]
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With every report and news analysis that hits the presses, it becomes clearer that the United States is cradled in recession. Yet, for all of the deep-seated flaws that our nation’s thinkers and decision makers have unearthed in purveying the state of the economy, our first instinct is to reach for the security blanket of […]
My first exposure to the barbecued rib was delivered in the final forty seconds of every showing of The Flintstones that I watched as a kid. The closing sequence plays as follows: Having just watched a thirty-minute episode of his own life at the local drive-in, Fred Flintstone immediately pedals his granite rolling pin-mobile to […]
As we once were approaching the door of Los Reyes for our Thursday night tortas, I mentioned to the man I know best as El Ultimo that I’d been having chest pains since morning.
“You think it might be my heart?” I asked.
Without a second’s thought, he shot me a glare of skepticism bordering shock and […]
“You’ve taken your first step into a larger world.” –Obi-Wan Kenobi
When I was fifteen years old, my world was bound by four California freeways, and two things in life were certain: Star Wars was infallible, and a taco was a pastiche of ground beef products dolloped into a tip of the lettuce iceberg and wrapped […]
If you were asked to define your childhood in terms of a hamburger, what would come to mind? Golden flames leaping through a charcoal grill in your backyard? Golden arches and the imperial awning of a drive-thru window? A sheepish mound of ground beef and onions being scraped off of your mother’s frying pan? Or […]