Shave the Rainbow
Friday 29 January 2010I like the slogan, “Taste the Rainbow.” Unlike M&Ms’ “Melts in your mouth, not in your hand,” it’s not overly practical. “Hungry? Why Wait?” doesn’t necessarily encourage someone to eat a Snickers bar, but rather anything that’s lying around nearby, which could be a Twinkie, for all we know. And slogans like “Two for me, [...]

