Comments on: When Cupcakes Don’t Make the Story

By: Anonymous

Anonymous — Wed, 24 Feb 2010 03:25:37 +0000

can i work there?

By: Yvonne

Yvonne — Wed, 30 Sep 2009 00:56:50 +0000

@James Boo
Thank you for your response.
I see what you are saying about David Chang and restaurant rules, but I thought of him as an example because he is way out there and it seems like he cares about his work.
“care more about what they eat” What I mean is that the irreverence and passion that these kinds of people display inspire other people. At first it is just smiling and shaking your head at the boldness of these individuals. Then maybe you want to see what the hype is all about. You start to seek out better quality, more carefully crafted food, more often.
You may even be inspired to produce your own better quality food I know that I look at food in a different light now, then I did 10 years ago.
Thanks for listening

By: Abby

Abby — Wed, 30 Sep 2009 00:24:34 +0000

I was dying to try this place. But now I am in SF. I did hear about their cupcakes, but I like that you covered more than just that, and that you interviewed them. Great post. Next time I am in NY, which hopefully will be shortly, this will be on my list.

By: James Boo

James Boo — Tue, 29 Sep 2009 14:34:12 +0000

You can parse this a number of ways, but I would consider David Chang and the Robicellis to be in different parts of the food spectrum. Chang serves $100 platters of fried chicken in the East Village, and his idea of success is highly focused on being able to serve and own his dishes. Matt and Allison’s focus is introducing quality food to Bay Ridge at reasonable prices; their definition of success is helping their neighbors eat better and building a business that they can pass on to their kids. So, I guess my question would be: How do you define “care more about what they eat”? In any case, I’m pretty sure he won’t take special orders for erotic pastry – the rules of the restaurant game are quite different from that of the mom-and-pop shop.

By: Yvonne

Yvonne — Tue, 29 Sep 2009 03:57:13 +0000

I am not sure if this is an inappropriate comment, but I will let you be the judge. Delete this if you must.
I was reading this article and wondered what would happen if I walked in to a bakery in France and asked for some boob cupcakes. I wonder if the same thing is happening in other places the way they happen in North America. It seems to me that the people who are trying to and do make a difference have a certain whimsy and irreverence about them. Witness David Chang whose success in the restaurant world is undeniable, Au Pied de Cochon in Montreal, the Robicelli’s. Are these the kind of people who will turn the tide, make every day ordinary people care more about what they eat? Make everyone in to a “foodie”?

P.S I have never been to France or anywhere near it. I just imagine that high quality establishments in France might not custom make some boobs with strawberry nipples for me.

By: Allison

Allison — Sat, 26 Sep 2009 16:07:10 +0000

Hey James!

Thank you so much for coming to our store- we loved having you for the day, and hope that you’ll come back and visit us soon!

We’ll be updating our website in a few months- in the meantime, check out our facebook and twitter feeds to keep up with what’s happening.

-Allison

By: Yvo

Yvo — Wed, 23 Sep 2009 13:53:58 +0000

This is an amazing writeup of an even more amazing store. I totally support Robicelli’s 110% (just wish they were closer to my place – or maybe not – I’d gain so much weight!!!); the awesomeness of their mission is only surpassed by their passion for that mission. Allison is a wonderful all around person to have in your life too. :)